video installlation art

video installlation art

It took me step by step to understand Marshall McLuhan's "the medium is a message". In video installation art, the form (installation) is more important than any message or "content" the video conveys, the medium plays a important role, the video talks to the installation, be a part of the installation, and meanwhile, the "meaning" or content in the video has reduced. That's why Margaret Morse states that each installation is an experiment. The technology based video installation art opens up more possibilities, it is not like a narrative or documentary film or paintings, it create dialogues between the video and the installation, between the art works and the audience. The audience not only can find his best view of the project, but also can be a part of the project. That's how I understand the video installation art.