You and Me and Our Identity

In "The Age Of Cybernetic Systems". the author states that both camera and personal computers have become symbols. They are represent a set of transformation to the self and the reality. Thinking of the project(by Nikki Lee) we discussed during the class, we can see identity now is a subject that widely used by many artists. Why?
Our daily life today has become rationlized and assimilated more than ever before. It is all under the economic purpose. For example, for each season we have certain fashion style. Because the similarities among products(cloth) can promote the productes together, the similarities can be the link of personal likes. We are eating the similar food, wearing similar cloths, and have similar life style. The information we get is also mostly digitally duplicated. The information we get is also alike. Finding our identify is more difficult than before. Everybody wants to be DEFFERENT. Because of that, personal computers are so important. A personal computer indicate the owner has his own "screen" that different than others. The screen means he has his own path and his own selection among this inforamtion mass, in this informational age.